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That more than 25 million vehicles are treated with KREX® Graphite Engine Lubricant is validation that our founder, Marc Markey, had a unique product and marketing strategy. Today KREX manufactures a full line of preventative-maintenance products: fuel system and injector cleaner, combustion chamber cleaner, transmission supplement and 2-part cooling system kit. In addition, Drive Sure is a one-of-a-kind product that enhances customer satisfaction, increases service retention, and provides levels of protection to the dealership, their customers and the investments made by both
Krex markets all products exclusively through new car dealership service departments. Walter Bushala, Director of Marketing says, "Our reputation for product effectiveness goes unchallenged but we do not sell consumer-direct. We are committed to education and offer specialized seminars to dealership service personnel based upon what we can prove about our products." He further explains, "We know dealership service personnel are fully aware of the heat stress and metal abuse that friction exerts on the internal combustion engine. They also understand the implications of excessive temperatures on valves, pistons and lifters. Coupled with their experience using the products and our educational process we feel dealership service personnel are the best qualified to inform the consumer."
Mr. Bushala has reason to be confident. A seven-point test that dynamically measures the value of KREX products is convincing to dealership service personnel because they can see the results of Dynamometer, cylinder balance and leakage, vacuum, compression, tachometer and gas mileage comparisons almost immediately. From the beginning the KREX guarantee has reflected confidence: "Unless you are fully satisfied with the benefits of KREX, it costs you nothing."
The battle of Britain is over. The War in Europe is over. They have been over for more than 50 years. Yet, the battle for better products and sales excellence is never over. it occurs every day in the marketplace of which we are all a part. That is what Marc Markey set in motion back there on the production floor of the old Packard/Rolls-Royce engine plant...the battle for the convinced customer. His legacy to KREX is that the battle is being won with the product knowledge and the product performance at dealerships across the nation every day. Made in the USA! |
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