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Krex
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That more than 25 million vehicles
treated with KREX® Graphite
Engine Lubricant is validation that
Markey had a unique product and
marketing strategy.
Today, in addition to the graphite lubricant, KREX
also manufactures a fuel system and injector
cleaner, combustion chamber cleaner, transmission
supplement and 3-part cooling system kit, all
of which are sold exclusively through new car
Dealership service departments.
Walter Bushala, Director of
Marketing says, "Our reputation for product effectiveness goes unchallenged
but we do not sell consumer-direct. We are committed to education and offer
specialized seminars to dealership service personnel based upon what we can
prove about our products." He further explains, "We
know dealership service personnel are fully aware of the heat stress and metal
abuse that friction exerts on the internal combustion engine. They also understand
the implications of excessive temperatures on valves, pistons and lifters. Coupled
with their experience using the products and our educational process we feel
dealership service personnel are the best qualified to inform the consumer."
Bushala has reason to be confident. A seven-point test that dynamically measures the value of
KREX products is convincing to dealership service personnel because they can see the results of
Dynamometer, cylinder balance and leakage, vacuum, compression, tachometer and gas mileage
comparisons almost immediately.
From the beginning the KREX guarantee has reflected confidence: "Unless you are fully
satisfied with the benefits of KREX, it costs you nothing."
The battle of Britain is over. The War in Europe is over. They have been over for more than 50
years. Yet, the battle for better products and sales excellence is never over � it occurs everyday
in the marketplace of which we are all a part. That is what Marc Markey set in motion back
there on the production floor of the old Packard/Rolls-Royce engine plant...the battle for
the convinced customer. His legacy to KREX is that the battle is being won with the product
knowledge and the product performance at dealerships across the nation everyday. Made
in the
USA!
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