Krex, Inc. Fully Launches The Drive-Sure® Direct Mail Option To Increase Customer Retention Rates For New Car Dealers
In an effort to further increase customer retention rates for new car dealers, Krex, Inc. has fully launched the Drive-Sure® Direct Mail Option. This feature enables new car dealers to send personalized postcards to their customers to remind them when it is time to renew Drive-Sure benefits or to notify them when Drive-Sure benefits have expired. Dealers participating in the test phase of this project enjoyed a 26% response rate, generating an average of $6,800 in additional monthly parts and service revenue.
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Krex, Inc. Extends the Coverage of Its 10 Year / 200,000 Mile Engine Lubrication Limited Warranty
Krex, Inc. enhanced its most popular program – the 10 Year / 200,000 Mile Engine Lubrication Limited Warranty – to assist new car dealerships with their used car sales efforts and service department customer retention. The company is confident that the new warranty terms will immediately benefit both new car dealerships and their customers by enabling more vehicles to be covered.
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